From its fruition, 20 years ago this month, I have worked hard to keep The Sage Lifestyle brand what is was from it’s creation, a boutique environment designed to offer one of a kind designs and lifestyle essentials with impeccable service and where the customer always comes first!
Throughout my career there are several markers that help me navigate throughout my wonderful memories and beautiful journeys and discoveries. I find that some of the most memorable press and features on myself, my jewelry, fragrances, candles and clothing help to really tell the story nicely from the customers perspective.
Here are some of the highlights that genuinely helped introduce the Sage lifestyle to the world:
In early 1998, I launch the first Sage boutique in Los Angeles, which was devoted entirely to my eponymous jewelry line and housed over 300 pieces. The combination of glorious jewels and attentive service helped the store become a resounding success. In addition, I began my collection of fragrances and launched a line of 12 exquisite perfume oils, bath and candles.
April 2001, I opened a second Sage boutique, Sage Upstairs, my lifestyle store. And in December 2001, the jewelry salon has took residence in the lifestyle store, occupying a glorious bleached wood and turquoise fantasy hideaway within the store.
With my love for antique textiles the inevitable soon unfolded in Fall of 2004, a clothing line was born. My jeweled collection of ethnic inspired clothing embodied pure luxe bohemian style.
From artist to businesswoman to now mother of two gorgeous daughters , Sophie Rose Annabelle Lee and Lila May Savanna Lee, my greatest accomplishment so far has been becoming a mother. Finding the balance between career passions and motherhood is difficult but my two daughters have inspired me so much personally and in my work. My daughter Sophie Rose Annabelle Lee was my inspiration behind my Pearl Collection, read more about it here, and both of my girls continue to inspire my work daily.
Throughout my 20 years in business, I have been guided and have always payed attention to the direction the universe has pointed me in. Just recently I have entered yet another chapter in my ever evolving jewled path which has been to transition from my flagship store in Los Angeles, to the expansive web, which has led me to the launch and re-branding of my current site: TheSageLifestyle.com. This step has been an exciting one for me because it has given me the opportunity to speak to a larger audience, a global one. I am able to share my stories, designs, fragrances and inspirations to the world on my site, blog and through my social media platforms. This movement online and decision to close the flagship store has given me the much needed time for part two of the transition, my bespoke design projects. My bespoke services have given me the chance to work intimately with clients to create pieces that are one of a kind and hold very sentimental meaning. These bespoke offerings have challenged me outside of my traditional services that I offer and I am able to see how it enhances my clients lives on a much deeper level. As a designer, this brings me right back to the root of my career and keeps me focused on what has always been the most important factor in my business – design and the creative process, and of course my clients happiness and satisfaction!
The past 20 years have been life changing and I can only hope for another 20 years with the same continued success! As a gift to you, my friends and fans I am offering 20% off any ONE item! Use code: ANVS20 and CELEBRATE with me and be part of The Sage Lifestyle!